Navigating TAU's Operational Landscape: A Study on Mobile Athlete Assessment and Training
The landscape of athletic training has seen significant advancements with the incorporation of technology and data analytics, promoting accurate training and optimal performance. TAU, a mobile application, stands at the forefront of these developments, offering a unique platform for personalized athlete assessments. This service is implemented through a well-defined operational process that ensures efficient data collection, assessment, training program development, and continuous improvement. This paper explores TAU's operational processes, examining the steps in delivering personalized training to athletes at various sports academies.
1. Initial Contact and App Registration
TAU representatives make initial contact with sports academies and invite athletes to register on the TAU app. Registration involves gathering personal details, sports preferences, and fitness levels.
2. Scheduling and Deployment
After successful registration, TAU schedules an on-site visit to the sports academy for athlete assessment. The TAU mobile team is deployed to the location with all necessary equipment and technologies for comprehensive athlete assessments.
3. On-Site Athlete Data Collection
At the sports academy, TAU collects data about the athlete using technologies such as the Beyond Pressure platform and human motion analysis. Information like athletes' training history, health data, and performance metrics are collected. This process might involve multiple sessions based on the number of athletes and the depth of data required.
4. Athlete Assessment and Performance Analysis
Once data is collected, TAU performs a comprehensive assessment of the athletes, studying attributes like body composition, muscle power, and pressure step dynamics. The data is then analyzed to understand the athlete's current status and performance metrics. Advanced analytics and machine learning algorithms are utilized to identify patterns, strengths, weaknesses, and areas for improvement.
5. Personalized Training Program Development
Using insights from the performance analysis, TAU creates a personalized training program for each athlete. This program aims to improve athletes' performance, address weaknesses, and align with their specific sports goals.
6. Training Program Delivery
The personalized training program is delivered to athletes through the TAU app. Athletes, with their coaches, can access the program and commence training.
7. Remote Monitoring and Feedback Collection
TAU remotely monitors the athletes' progress via in-app tracking tools and periodic check-ins. Feedback from athletes and coaches is also collected to understand the program's effectiveness and make necessary adjustments.
8. Evaluation and Adjustment
TAU conducts periodic evaluations either remotely or through follow-up on-site visits to assess the athlete's progress and the effectiveness of the training program. The training program is adjusted based on the evaluation results and feedback.
9. Continuous Improvement
TAU uses all collected data, feedback, and evaluation results to continuously improve the app's features, training programs, and user experience. TAU keeps in touch with the sports academies and athletes to offer ongoing support and ensure customer satisfaction.
Throughout this operational process, TAU also works on its sales strategy, including customer segmentation, personalized marketing campaigns, customer relationship management, and strategic partnerships to enhance its mobile service.
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TAU's Mobile Athlete Assessment Service over the next five years.
This document outlines a five-year plan for TAU, including goals for consumer satisfaction, service headway, and financial increase. The plan discusses procedures to boost customer acquisition and retention, improve service delivery, and ensure a healthy financial version.
TAU's mobile athlete assessment service has shown tremendous potential in revolutionizing how sports academies gauge the capabilities of their athletes. As we plan for the next five years, we focus on achieving specific customer service, service delivery, and financial performance goals. These goals align with our mission to provide personalized, accurate, and valuable insights into athletes' performance, enabling practical, data-driven training.
Year 1: Establishing Foundations
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Customer Goals: Acquire 5,000 new customers and retain 85% of existing customers.
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Service Goals: Enhance the TAU app's user interface and invest in improving the accuracy of athlete assessments.
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Financial Goals: Achieve a 10% increase in revenue and maintain operational costs at current levels.
Year 2: Scaling and Expanding
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Customer Goals: Acquire 7,000 new customers and improve customer retention rate to 90%.
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Service Goals: Roll out new features in the TAU app based on user feedback and incorporate more sports-specific assessment features.
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Financial Goals: Achieve a 15% increase in revenue while keeping operational costs within a 5% increase.
Year 3: Solidifying the Brand
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Customer Goals: Acquire 10,000 new customers, maintain a 90% customer retention rate, and achieve a Net Promoter Score (NPS) of 8/10.
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Service Goals: Introduce AI-powered predictive analysis to help sports academies create personalized training plans.
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Financial Goals: Achieve a 20% increase in revenue and optimize operational costs.
Year 4: Innovating and Diversifying
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Customer Goals: Acquire 15,000 new customers, maintain a 90% customer retention rate, and increase NPS to 9/10.
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Service Goals: Diversify service offerings to cater to more sports and introduce AR/VR features for immersive user experience.
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Financial Goals: Achieve a 25% increase in revenue while maintaining operational costs.
Year 5: Leading and Dominating
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Customer Goals: Acquire 20,000 new customers, maintain a 90% customer retention rate, and maintain an NPS of 9/10.
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Service Goals: Establish TAU as the go-to app for athlete assessment in multiple sports disciplines.
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Financial Goals: Achieve a 30% increase in revenue, focusing on maximizing profitability.
