MORE ABOUT ME

Hi! I’m Jorge, and I’m passionate about combining data, marketing, branding, and business intelligence to drive smarter, more strategic decisions that fuel growth. With over 18 years of experience spanning analytics, product management, and strategic consulting, I’ve helped brands both in the U.S. and South America understand their data, craft compelling narratives, and deliver results that resonate with their customers.​

 

My journey has included collaborating with industry-leading teams at Universal Studios and building impactful brands across diverse markets in Colombia. From defining brand identities and setting communication standards to developing brand guidelines that align messaging with core values, I’ve worked to help businesses connect with their audiences on a deeper, more emotional level. I know that a strong brand is more than just a name—it’s about communicating the right values and building trust.​

 

I bring a results-focused approach that ties together data, marketing, and strategic insights to help brands grow and deliver on their promises.

 

By aligning business goals with customer needs, I strive to create solutions that are not only effective but also satisfying for everyone involved. Let's make data, strategy, and creativity work together to elevate your brand and drive impactful growth.